Posts Tagged ‘latest on ipad’
iPhone Owners Ready Customers for Newspapers on iPad
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iPhone Owners Ready Customers for Newspapers on iPad
By
E&P Staff
Published: March 23, 2010
CHICAGO Owning an iPhone turns out to be a pretty good predictor of someone’s willingness to pay for a newspaper delivered on an iPad, according to a new study.
The survey of 2,176 Internet users by comScore Inc. found that people who already own an iPhone or iPod Touch — so-called “iOwners” — are much more willing to pay for digital content than people who don’t own the mobile devices.
Specifically, 52% of iOwners said they were willing or very wiling to pay for newspaper and magazine subscriptions formatted for e-readers. That contrasts with just 22% of “non-iOwners.”
The iOwners have a record of spending, according to the survey: 50% of iOwners who also own an e-reader said they had spent at least $60 on e-books in the past three months compared to only 24% of non-iOwners.
“These findings suggest that those who are already familiar and comfortable with making digital content purchases via iTunes may have a relatively higher receptivity to making similar purchases for the iPad,” comScore said.
The comScore survey found the hype around e-readers such as the Kindle and, especially, the iPad, which is to be delivered next week, is working among consumers.
Between 58%t and 69% of consumers have already conducted online research of the top five devices, comScore said.
“These devices have the potential to be incredibly disruptive to the way consumers currently access digital content, said Serge Matta, comScore executive vice president. ”While only time will tell exactly how consumer behavior will change, our research suggests that not only will a variety of markets be impacted by the introduction of these devices but also that there are substantial opportunities for those in the digital content ecosystem.”
E&P Staff
(mfitzgerald@editorandpublisher.com)
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comScore Survey Reveals Attitudes Towards iPad
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Apple adds UK specific iPad images to UK online store
Along with the iPad images of apps, smiling iPhoto faces, cool and trendy iTunes picks and US newspapers, Apple has finally added some UK related images to the Apple Store over here.
The online Apple Store has mocks up of The Guardian newspaper displayed on the front page and iPad section of the website. The UK Store previously showed images of The New York Times.
Click here for more Apple iPad coverage
The Guardian is shown displayed in both portrait and landscape modes. The Wi-Fi and Wi-Fi and 3G versions of the iPad go on
sale late next month. UK pricing and 3G partners have yet to be announced.
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Will iPad Sales Beat the iPhone? Who Cares?
Most recently, unnamed sources told the Wall Street Journal that “hundreds of thousands” of iPads have sold since pre-orders began a week ago, and one source thinks the iPad’s three-month sales will outdo the iPhone. But hold on: A bookie (no, seriously) gives only a 28 percent chance of the iPad beating the iPhone to one million units sold.
I don’t really care for those predictions. Here are a few reasons why:
The iPad is Not the iPhone
Yes, the apples and oranges argument. An iPhone requires a two-year service agreement with AT&T and fits in your pocket. An iPad doesn’t require any monthly service and doesn’t need to leave the house if you don’t want it to. These are totally different products.
By all means, compare the Droid and the iPhone, or the Droid and the Nexus One, but measuring the iPhone against the iPad is like comparing sales of Sony laptops and Playstation 3s.
2010 is Not 2007
Even if the iPad was a comparable product to the iPhone, which it isn’t, comparisons between product launches that are three years apart shouldn’t be taken too seriously. Markets grow. That’s kind of the whole point of this capitalism thing upon which companies like Apple are founded.
I’ll revise my position if someone can systematically account for the way people have embraced touchscreens, apps, and mobile broadband over the last three years.
The Horserace is Not Significant
Off the top of my head, I can’t tell you the number of iPhones sold to date (okay, over 42 million if you add up this chart). I can tell you that people line up outside the Apple Store to get the latest model, that I see iPhones everywhere, and that third-party developers love the app store despite the way Apple treats them.
If all that anecdotal evidence proves true for the iPad, then the product will be a success. Of course, sales figures are important in the long run, but quibbling over tens of thousands of units is not.
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Medical technology software available for the iPad
With the highly acclaimed and popular iPad set to be released to the market on April 3, the first tablet computer announced by Apple on January 27, there has been a rush to preorder not just the iPad but the compatible software that accompanies the iPad. The fact that this miniaturized, keyboardless and touch screen enabled computer is portable, lightweight and affordable (ranging from $500.00 to $800.00 depending on whether you get a 3G network enabled or 3G+ wifii enabled iPad) makes it ideal for medical doctors and staff to use it in hospitals and clinics.
Currently, many medical doctors own Palm Pilots, the PC counterpart of the iPhone, which have many features of the iPad but lack some attractive functions such as user enabled touchscreens, mega large screens, (zoom, rapid screen scrolling, etc..) and software flexibility afforded by iPad. Moreover, the high resolution and colorful touchscreen of the iPad makes it an ideal tool to learn, review human anatomy, surgical procedures and even search for drugs using online Pubmed and medical drug encyclopedia applications. As a matter of fact, many current iPhone users will enjoy the user function flexibilities and transferability of many iPad applications across platforms.
This brief article reviews some medical technology applications sold by Modality, a software company that generates applications for the iPhone and iPad, that include Clemente’s Anatomy, Rohen’s Photographic Anatomy, and Moore’s Clinical Anatomy to learn basic medical human anatomy and surgical procedures whether on the go, or at home. Each software has its own strengths and weaknesses and it all depends what anatomy and physiology book each medical student or doctor has used in the past or is comforable using with the iPad. However, you buy the whole software package offered by Modality which can be installed on the iPad. The best part of all is that you can interactively browse and navigate back and forth between different modalities and applications if the user finds one application better over another for a given feature. These are software applications that medical students attending University of Pittsburgh or aspiring nurses or even current healthcare professionals in UPMC and at West Pennsylvania Hospital might consider purchasing for refreshing anatomy and physiology and for patient education.
Clemente: This software application revises several organ systems really well such as the skeletal, muscular, lymphatic and nervous system. However, the downside of the medical flashcards look cartoonish and does not have the real-life appeal of actual cross-sections of cadavers. Some of the images look incomplete, cut-out and some reviewers have claimed that some of the human parts are mislabeled.
Moore’s: This software looks very much like Clementes but offers more strengths than weaknesses in that it shows very detailed factoids and labels for cranial nerves (12 overall) and head and neck muscles; there is additional medical trivial information offered in the back of digital index cards that includes pathological manifestations, lesions and the illustrations do not look very cartoonish as that offered by Clemente’s.
Rohen’s: This application actually shows cadaver images, has a compilation of X-rays, CT and MRI and angiogram scans and even offers the zoom feature to allow for close-up on regions of interest. The weaknesses is that there is no additional medical factoids and trivia in the back of the index cards to follow up and the lack of pseudocoloration makes it difficult to memorize anatomical structures.
Overall, all applications are sold under $30.00 which make them much more affordable than purchasing a medical or anatomy and physiology lab book. Other nice features is that all software communicates with Google, Pubmed and Wikipedia for additional support information. Finally, these applications are not just great for reviewing and refresh anatomy and physiology for all healthcare professionals but it is a good tool for patient education and promotion. One can envision using the iPad hooked to a digital overhead projector to show a group of patients or doctors the surgical procedures being performed on a patient or to review different pathologies (muscular dystrophy, bone fractures, double bypass coronary arteries, etc…).
Finally, LOL Software which has released software Gray’s Anatomy from Henry Gray (1858) for the iPhone, not to be confused with the highly popular ABC show, has yet to realease an application for the iPad. This application can be downloaded directly from iTunes for about $5.00 and has more detailed labels and factoids than all the latter three combined but does not score well in terms of visibility since all the images look like sketches drawn on canvas (black/white). Of course, Grey’s Anatomy medical encyclopedia is popular for its medical illustrations drawn as black/white sketches which makes it hard to follow structures with the exception of landmark anatomical features. The nice thing of the iPhone software is that it allows all-around angular rotation of structures which makes it great for reviewing the same structure in different angles and cross sections.
For more information click on the links below:
Other more comprehensive reviews by medical students and healthcare professionals: http://www.imedicalapps.com/2010/01/anatomy-apps-ipad-iphone-medical-apps/#more-2502
For community college and university students, Mader’s Understanding Human Anatomy and Physiology offers online subscriptions for many online interactive educational software that quizzes, reviews and offers notes to students for a low price including Anatomy and Physiology: http://www.mhhe.com/maderap6
Did you find this article interesting? Will you like to receive more medical technology news straight to your email? Then please subscribe to my homepage by clicking the “subscribe” button on the top right hand corner of my homepage or follow me on Twitter.
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Apple sets March 27 deadline for first iPad apps
Most iPad developers may not yet have touched the actual device, but that doesn’t mean they haven’t been busy working away on software for Apple’s newest invention. But, according to an e-mail obtained by US publication Macworld, if you want your iPad application to have a chance of being in the App Store for the iPad’s arrival, you’d better have it ready for Apple’s review by March 27.
The e-mail, sent to registered iPhone developers, says that only apps submitted for review by this deadline will be eligible for “the grand opening of the iPad App Store.” While no official date is given for that debut, it’s a good guess that it means April 3, the day the iPad ships in the US. It also suggests that the iPad will have its own section of the App Store, distinct from iPhone and iPod touch applications.
Submitted applications must be built with the iPhone SDK 3.2 beta 5, the most recent version of Apple’s developer tools, and must be digitally signed and uploaded to iTunes Connect by Saturday, March 27, 5pm PT in order for consideration. Fulfill those requirements and Apple’s App Review Team will take a look at the program and let you know if your app is ready for the iPad.
While the iPad will run almost all of the more than 150,000 applications already available in the App Store, it’s clear that iPad-specific applications, such as those shown off at the iPad’s debut in January, will be far more powerful and versatile.
Developers have struggled with writing software for a device they haven’t seen other than in videos and pictures, leading some to wonder if iPad-specific apps would be available when the tablet shipped. At least Apple has finally provided an answer to that question, even if it’s not exactly the ideal solution developers might have hoped for.
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Apple iPad 3G to include tiered data plans on AT
Apple’s new tablet product will include two data plans options for AT&T’s 3G service that is both prepaid and tiered. At least for now: no other operator in sight.
Apple (NASDAQ:AAPL) CEO Steve Job’s officially unveiled the company’s latest creation today, the highly anticipated, much leaked iPad. While many were hoping for Apple to cut its exclusive ties with the iPhone partner AT&T (NYSE:AT&T), the company only made them stronger, announcing AT&T would provide a 3G connection to the iPad if consumers opt for it. Interestingly, the plans from AT&T will approach data from a prepaid and tiered pricing structure.
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Despite rumors the contrary, AT&T is the only operator Apple is working with – at least for now.
Every iPad will work over WiFi, but consumers have the option of choosing one of two prepaid service plans from AT&T. The data plans include a 250MB option for $15 per month or $30 per month for unlimited data, significantly less than the typical $60 data plan associated with netbooks. The device is unlocked today, but Jobs said he hopes to have international carrier deals in place by June or July with all models locked to new GSM micro-SIMs.
The iPads won’t require a trip to AT&T – they can be activated right on the device. The WiFi-only 16 GB version of the iPad will cost consumers $499, 32GB for $599 and 64GB for $699. The 3G models will cost an extra $130. Jobs said Apple will ship the WiFi versions in 60 days and 3G versions in 90.
“My outlook changed once I saw the price,” said IMS Research analyst Chris Schreck. “I went from being really skeptical to thinking it was pretty interesting. You can kind of see that Apple has a lot of leverage when it comes to bargaining for these things now. It costs $130 to add the cellular radio whereas if it had a USB port, you could feasibly add a cellular dongle for next to nothing.”
That being said, consumers may be willing to adopt the 3G plan anyway, considering it can also be used on AT&T’s extensive WiFi network or easily be unlocked and taken to T-Mobile. Schreck said that 3G coverage will also make a lot of sense for commuters who may want to utilize the New York Times app or eBooks while en route, for example.
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© 2010 Penton Media Inc.
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